This article is for those people managing their site’s analytics with Urchin. Yesterday I spent hours trying to figure out why I couldn’t view sessions and page views after I had installed Urchin’s UTM analytics on a client’s site. The only thing that was displaying was hits. The reason ended up being that the utm.gif file was not located in the website’s document root. If you are having troubles with Urchin UTM then check out the Urchin troubleshooting page.