The Impact of Superbowl Commercials on Web Traffic
Yesterday, Hitwise released some interesting statistics about the impact of Superbowl commercials on web traffic. The results were pretty interesting. Some sites showed a significant increase including Budweiser, Budlight, and infoUSA. Showing the most significant increase was Snickers; a result of their controversial commercial with two men kissing.
The Hitwise article poses an interesting question, “What kind of traffic increase would be expected from $2.6 million in online advertising?” My guess is there would be a huge impact (at least a million unique visitors to your site). Additionally those users would be targeted users, not a broad based audience. Conversely, for large companies it’s probably best to use a diverse set of marketing channels. Check out LeeAnn Prescott’s article.