Last week Userplane announced a new revenue sharing program called “Userplane Money.” For those that are unaware, Userplane is “the premier provider of communication software for online communities.” I had the fortune to interview the CEO of Userplane, Michael Jones, and find out more about the new program and future plans for Userplane. Here are the questions I asked to Michael Jones and his responses:
- Techcrunch posted an article yesterday about the new Userplane revenue sharing plan. How does this new plan benefit advertisers and web platform owners?
This is the beginning of a larger scale platform for Userplane/AOL. With our ability now to revenue share with all our partners ‚Äì we can now build and release additional user-engaging tools for publishers that will play an important factor in monetization of 3rd party traffic. We believe this is the next true iteration of online advertising ‚Äì the distribution and collaborative-monetization of interactive applications across millions of websites.
- From my personal experience with the Userplane application, it seems that Userplane is primarily focused on closed networks as a means for instant communication. Any chance of Userplane expanding outside of this realm?
Yes- Userplane is currently working on AIM compatibility as well as further opening up our network. Most publishers using Userplane use the applications specifically for the closed nature of the application ‚Äì these new open connections will be opt-in by the manager of the community.
- Does Userplane have any plans to make a Meebo competitor?
Not currently ‚Äì AOL has both WebAIM API‚Äôs as well as a web version of AIM ‚Äì Userplane is focused on enabling community and user interaction on other people‚Äôs websites, not driving traffic to Userplane destinations.
- Any chance of a Userplane Facebook application being launched?
We certainly have been playing with their API‚Äôs ‚Äì if it is a good fit for our products we would release an app for Facebook ‚Äì just as we support integration on other platforms such as Vbulletin, Drupal, PHPNuke, Mambo, etc.
Special thanks to Mike for taking the time to answer these questions!