Despite the never-ending complaints and ongoing attempts to replace it, email remains one of the most powerful marketing platforms. This will continue as email becomes increasingly personalized.

In this week’s podcast interview I spoke with Chris Hexton of Vero, an event-based email marketing platform. We discussed a number of strategies that can be used to improve conversions.

One of the highest impact strategies is better segmentation, something that I first discussed with Andy Walker of Cyberwalker Digital. In this episode we discuss a number of additional strategies to take your email marketing to the next level. Check it out!

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