This morning I watched a video and read an article about Google’s plans for world domination. Well, not quite, but according to Robert Cringely, Google wants to control the internet. Supposedly, after purchasing much of the fiber optic lines and building massive data centers throughout the country, it seems as though Google is preparing for a larger conquest than simply the most popular search engine on the web. I could summarize the entire article for you, but instead I decided to let the author do it himself.
It is becoming very obvious what will happen over the next two to three years. More and more of us will be downloading movies and television shows over the net and with that our usage patterns will change. Instead of using 1-3 gigabytes per month, as most broadband Internet users have in recent years, we’ll go to 1-3 gigabytes per DAY – a 30X increase that will place a huge backbone burden on ISPs. Those ISPs will be faced with the option of increasing their backbone connections by 30X, which would kill all profits, OR they could accept a peering arrangement with the local Google data center.
Seeing Google as their only alternative to bankruptcy, the ISPs will all sign on, and in doing so will transfer most of their subscriber value to Google, which will act as a huge proxy server for the Internet. We won’t know if we’re accessing the Internet or Google and for all practical purposes it won’t matter. Google will become our phone company, our cable company, our stereo system and our digital video recorder. Soon we won’t be able to live without Google, which will have marginalized the ISPs and assumed most of the market capitalization of all the service providers it has undermined – about $1 trillion in all – which places today’s $500 Google share price about eight times too low.
It’s a grand plan, but can Google pull it off? Yes they can.