When Clay Collins first launched LeadPages last year, it wasn’t clear how successful it would soon become. However with the help of some initial paying customers, it became abundantly clear that the product needed to exist. So how did LeadPages get initial customers to fund much of the development? It turns out there’s an exact formula.

In this week’s episode of the Startup Marketing Podcast, Clay Collins shared with me the formula for successfully pre-selling a SaaS product. For those who are over-eager, here it is: CC + EIN + S + SP + SI. Pretty straight-forward, right? Alright, maybe not completely however in the following episode, Clay outlines exactly what it is and also how the company has now built an email list of over 100,000 people in under two years.

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