Is this unsubscribe form the best one ever created? Possibly. While going through the process of unsubscribing from email newsletters in my inbox I came across the AppSumo unsubscribe page. They used a brilliant technique that kept me on their list. By providing me with the opportunity to switch my email frequency to weekly or monthly, they kept themselves in my inbox without annoying me. I haven’t found another email unsubscribe process that was as satisfying as this one. The key takeaway is pretty straight-forward: give people the opportunity to reduce the volume of email from you without eliminating it all together.