According to the Wall Street Journal the domain could fetch up to $400 million now that it is on the auction block. Two of the predicted bidders are the Wall Street Journal and the New York Times.¬† Seriously … this is insane! Save yourself the $400 million and go grab Facebook for $3 billion and you’ll get a much greater return on investment. To be honest though, this auction is not just on the domain. The auction includes an existing business that is bringing in $15 million yearly EBITDA (earnings before interest, taxes, depreciation, and amortization). At a deal of $350 million, this company would be getting bought out for 24 times cash flow. Not bad for an internet startup!